Hi there, I'm Mike

Thank you for visiting my online portfolio! I am a UX Researcher and have been growing in this field over the last 11 years. I currently focus on both generative and evaluative studies. I enjoy solving problems, building partnerships, and creating.

My technical skills include proficiency in usability and testing methodologies, user research, ideation, information architecture studies, as well as design and prototyping. I am adept at using tools such as UserTesting, Optimal Workshop, Axure, Figma, and several others.

Throughout my career, I have demonstrated a strong ability to lead and execute impactful UX research projects. At GEICO, I successfully established design and tone standards for our website and mobile app, including the development of the patented “shopping bar.” I directed comprehensive testing for bundled policies employing methodologies such as user interviews, ideation sessions, and usability testing, which led to measurable improvements in completion rates and key performance indicators.

Outside of work I enjoy spending time with my family, woodworking, and doing anything outdoors. My wife and I live in Northern, VA with our 1 year old and 2 Boston Terriers.

View Resume

Work Samples

GEICO's New Sales Experience, 2022

Goal:

To reinvent the online sales experience so customers can come to us with any insurance need and feel confident in our process and products.

About:

This project was planned out by me, a senior designer, and a project manager (with a design manager's oversight)

The Team:

Sr UX Researcher (me), Sr Designer, Project Manager, 4 Jr Designers, a Jr UX Researcher, and a Design Manager

Please note:

All data presented within this portfolio has been scrubbed and purposefully adjusted to protect GEICO's data. By the same token, many insights and findings have been removed.

View Final Presentation

Survey Results

1 week

Survey data was reviewed to identify general thoughts about the quote process.

User Interviews

2 weeks (1 week to conduct, 1 week to synthesize)

Interviewed typical users to identify preferences and set a goal for Design.

View Test Plan

Ideation Session

1 week

Facilitated an ideation session to help give designers inspiration and generate new and unique solutions.

View Ideation Board

Tone of Voice Competitve Research

1 week

While Design started drafting their initial concepts, Research began working with copywriters to identify a new tone to be used throughout the sales application. Analysis of multiple different sites were conducted.

View Competitive Analysis

(Coming Soon - 09/15)